At George Mason University’s College of Engineering and Computing (formerly Volgenau School of Engineering) I launched numerous long and short-term campaigns.
Here are some guiding principles I used:
- Consistent tone and voice
- Using high-quality and properly cropped images
- Regular posting
- Re-tweeting on-brand content
- Engaging with accounts that mention us
- Video and animated content
- Monitoring engagement and remaining adaptable
Here are some examples of my most recent content:
I also create animated content:
