Within my first couple of months as the digital content developer for George Mason University’s College of Engineering and Computing, I created and started to grow our LinkedIn page.
When I left, our audience was over 5,000 strong and outperforming industry benchmarks across metrics, including an 11-14 percent engagement rate.
During my time at Omnicare, I took over managing the LinkedIn account that reached over 40,000 followers. I increased overall impressions by 60 percent, drove engagement in posts with new graphics, and averaged over 4.5 percent engagement, which exceeds industry benchmarks.
Here are some fundamentals to success for LinkedIn:
- A consistent content schedule
- Images and/or video with alt text
- Respond to and/or share posts where we are mentioned
- Tag people in our posts
- Engage faculty and staff in the page
- Analyze follower information and analytics to appropriately target posts
- Stay on top of trends and algorithm changes
- Maintain brand voice and tone
- Respond to comments
Here are some of my recent posts:
