I created this cross-platform social media campaign to help diversify our content and foster growth on our new Instagram page. I had to find, vet, interview and prepare the students for each feature. There are three main components: A social media takeover by an undergraduate student on Instagram and Twitter. The number of tweets varied […]
#StudentFeatureFriday Social Media Campaign Read More »
Facebook provides a sense of community, and while the platform is ever-changing, it is important to stay engaged with your audience on Facebook. It is where people post life events, share success and struggles, and it is super easy to engage users. I have had numerous experiences working with Facebook, but recently I have taken
LinkedIn has always been one of my favorite platforms to work with. I love how it is a direct connection between professionals who are seeking out opportunities and information. On the professional side, I appreciate their robust analytics on followers, updates and visitors. At my first day at the Connecticut Coalition Against Domestic Violence, I
Instagram is a great platform for targeting the audience and reaching them in different ways. I have experience writing content for Instagram, but recently I took the plunge and decided to completely revamp the Volgenau School of Engineering Instagram. I now manage the content schedule, monitor our analytics, write our content and create animated graphics
Since working with Twitter for the Volgenau School of Engineering, I have launched small and large-scale social media campaigns. I believe the key principles of a successful Twitter accoun: Consistent tone and voice Using high-quality and properly cropped images Regular posting Re-tweeting on brand content Engaging with accounts that mention us Video and animated content
