I created this cross-platform social media campaign to help diversify our content and foster growth on our new Instagram page. I had to find, vet, interview and prepare the students for each feature. There are three main components: A social media takeover by an undergraduate student on Instagram and Twitter. The number of tweets varied […]
#StudentFeatureFriday Social Media Campaign Read More »
Before my arrival at the College of Engineering and Computing, the Facebook page hadn’t been used in some time, but I knew it was important to tap into. Here are some keys to success: Consistent content Engage with users who comment on posts Content that calls for engagement Images have performed best in my experience
Within my first couple of months as the digital content developer for George Mason University’s College of Engineering and Computing, I created and started to grow our LinkedIn page. When I left, our audience was over 5,000 strong and outperforming industry benchmarks across metrics, including an 11-14 percent engagement rate. During my time at Omnicare,
During my time at George Mason University’s College of Engineering and Computing, I started our Instagram account from scratch. I focused on building community by creating campaigns, engaging with our audience and designing various types of content. Our content regularly outperformed industry benchmarks with 4.5-6 percent engagement on a variety of posts, and I grew
At George Mason University’s College of Engineering and Computing (formerly Volgenau School of Engineering) I launched numerous long and short-term campaigns. Here are some guiding principles I used: Consistent tone and voice Using high-quality and properly cropped images Regular posting Re-tweeting on-brand content Engaging with accounts that mention us Video and animated content Monitoring engagement
